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Marketing Strategy (BUS304)
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Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, R. Bruce Money, Brigham Young University, Mary C. Gilly, Fellow, American Marketing Association, University f California, Irvine, John L. Graham, University of California, Irvine
Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College, University of Denver
Leon G. Schiffman, Joseph Wisenblit
Michael F. Weigold, William F. Arens
Paul Trott, Portsmouth Business School
Greg W. Marshall, Mark W. Johnston
Kevin Lane Keller, Vanitha Swaminathan
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina
George E. Belch & Michael A. Belch, San Diego State University